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Creating a demand to revenue engine

Challenge

Magento's siloed go-to-market structure left agencies optimising for vanity metrics rather than revenue. Without end-to-end funnel visibility, conversion rates sat well below industry benchmarks and cost-per-lead optimisation failed to translate into meaningful pipeline.

Solution

We deployed a fully outsourced demand-to-revenue engine, integrating every funnel stage from demand creation through to closed-loop tracking, with paid media optimised against pipeline and revenue outcomes rather than cost-per-lead.

25+ 0 1 2 3 4 5 6 7 8 9 0 0 1 2 3 4 5 6 7 8 9 0 +

Languages covered across all channels in EMEA and APAC

$125M $ 0 1 2 3 4 5 6 7 8 9 0 0 1 2 3 4 5 6 7 8 9 0 0 1 2 3 4 5 6 7 8 9 0 M

Creating a demand to revenue engine

Challenge

Solution

25+ 0 1 2 3 4 5 6 7 8 9 0 0 1 2 3 4 5 6 7 8 9 0 +

Languages covered across all channels in EMEA and APAC

$125M $ 0 1 2 3 4 5 6 7 8 9 0 0 1 2 3 4 5 6 7 8 9 0 0 1 2 3 4 5 6 7 8 9 0 M

Of pipeline achieved

6 0 1 2 3 4 5 6 7 8 9 0

Consecutive quarters of improvement

63% 0 1 2 3 4 5 6 7 8 9 0 0 1 2 3 4 5 6 7 8 9 0 %

Reduction in cost per opportunity

7 figures 0 1 2 3 4 5 6 7 8 9 0 f i g u r e s

Closed won revenue generated

4 0 1 2 3 4 5 6 7 8 9 0

Acquisition brands successfully rolled out

get to revenue faster

Other customer stories

Creating a demand to revenue engine

Content syndication budget protection and pipeline

Early stage to HIGH-GROWTH internationally