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Content syndication budget protection and pipeline

Challenge

Avanade was scaling its content syndication investment across multiple publishers, but without a validation layer, lead quality was inconsistent and sales confidence in marketing-sourced pipeline was low.

Solution

We routed content syndication spend through the EIMS platform. In doing this we were able to put every lead through a rigorous validation process before it touched their CRM, verifying, enriching, and scoring each one, and rejecting anything that didn't meet the brief.

$365K $ 0 1 2 3 4 5 6 7 8 9 0 0 1 2 3 4 5 6 7 8 9 0 0 1 2 3 4 5 6 7 8 9 0 K

Marketing spend protected

8,400+ 0 1 2 3 4 5 6 7 8 9 0 , 0 1 2 3 4 5 6 7 8 9 0 0 1 2 3 4 5 6 7 8 9 0 0 1 2 3 4 5 6 7 8 9 0 +

Contacts obtained

5.6K 0 1 2 3 4 5 6 7 8 9 0 . 0 1 2 3 4 5 6 7 8 9 0 K

Bad leads rejected before entering the funnel

Since adopting the EIMS platform, we’ve gained access to new publishers while enhancing performance from our existing partners through EIMS’ validation framework…As a result, we are now reviewing to push all Content Syndication Spend through the EIMS platform.

CMO office, marketing ops

Content syndication budget protection and pipeline

Challenge

Solution

$365K $ 0 1 2 3 4 5 6 7 8 9 0 0 1 2 3 4 5 6 7 8 9 0 0 1 2 3 4 5 6 7 8 9 0 K

Marketing spend protected

8,400+ 0 1 2 3 4 5 6 7 8 9 0 , 0 1 2 3 4 5 6 7 8 9 0 0 1 2 3 4 5 6 7 8 9 0 0 1 2 3 4 5 6 7 8 9 0 +

Contacts obtained

5.6K 0 1 2 3 4 5 6 7 8 9 0 . 0 1 2 3 4 5 6 7 8 9 0 K

Bad leads rejected before entering the funnel

Since adopting the EIMS platform, we’ve gained access to new publishers while enhancing performance from our existing partners through EIMS’ validation framework…As a result, we are now reviewing to push all Content Syndication Spend through the EIMS platform.

get to revenue faster

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Content syndication budget protection and pipeline

Early stage to HIGH-GROWTH internationally