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Best-in-class content syndication engine

Challenge

Adobe's content syndication across EMEA and APAC was generating volume but not quality. Fragmented budgets, no lead validation process, and a disjointed buyer journey left response-to-AQL conversion at less than half the industry average.

Solution

We consolidated publisher relationships under EIMS’s publisher marketplace. Introducing a validation and enrichment platform to filter leads before nurture, and closed-loop tracking to optimise beyond cost-per-lead metrics.

$8.7M $ 0 1 2 3 4 5 6 7 8 9 0 . 0 1 2 3 4 5 6 7 8 9 0 M

Pipeline generated

36% 0 1 2 3 4 5 6 7 8 9 0 0 1 2 3 4 5 6 7 8 9 0 %

Response-to-AQL

25% 0 1 2 3 4 5 6 7 8 9 0 0 1 2 3 4 5 6 7 8 9 0 %

Waste eliminated from syndicated leads

13,500 0 1 2 3 4 5 6 7 8 9 0 0 1 2 3 4 5 6 7 8 9 0 , 0 1 2 3 4 5 6 7 8 9 0 0 1 2 3 4 5 6 7 8 9 0 0 1 2 3 4 5 6 7 8 9 0

Net new ICP-matched contacts enriched via social tools

It’s great having experienced people who can guide the team and bring structure to how we operate.

Sr. Head of Channel Sales, EMEA, South-West