Channel marketing concierge and MDF ROI transformation
Challenge
Adobe's channel partners across EMEA had access to Marketing Development Funds, but without the marketing expertise or accountability framework to deploy them effectively, the return was hard to measure and harder to improve.
Solution
We embedded a dedicated multilingual marketing team across EMEA. By plugging these resources into our platform, we were able to support partners at every stage, from planning through to pipeline capture, with full ROI reporting built in from day one.
300% 0 1 2 3 4 5 6 7 8 9 0 0 1 2 3 4 5 6 7 8 9 0 0 1 2 3 4 5 6 7 8 9 0 %
Increase in MDF ROI over 5 years
14,000+ 0 1 2 3 4 5 6 7 8 9 0 0 1 2 3 4 5 6 7 8 9 0 , 0 1 2 3 4 5 6 7 8 9 0 0 1 2 3 4 5 6 7 8 9 0 0 1 2 3 4 5 6 7 8 9 0 +
Demand generation activities completed
70,000+ 0 1 2 3 4 5 6 7 8 9 0 0 1 2 3 4 5 6 7 8 9 0 , 0 1 2 3 4 5 6 7 8 9 0 0 1 2 3 4 5 6 7 8 9 0 0 1 2 3 4 5 6 7 8 9 0 +
Partner touchpoints delivered
2 0 1 2 3 4 5 6 7 8 9 0
CRN Sales and Marketing Awards won
EIMS is very good at putting the right structure in place within the platform so we can clearly understand performance and drive the business forward.
Senior Channel Leader
Other customer stories
Creating a demand to revenue engine
Magento's siloed go-to-market structure left agencies optimising for vanity metrics rather than revenue. Without end-to-end funnel visibility, conversion rates sat well below industry benchmarks and cost-per-lead optimisation failed to translate into meaningful pipeline.
Content syndication budget protection and pipeline
Avanade was scaling its content syndication investment across multiple publishers, but without a validation layer, lead quality was inconsistent and sales confidence in marketing-sourced pipeline was low.
Early stage to HIGH-GROWTH internationally
Early-stage SaaS looking for rapid growth. International expansion constrained by uniform go-to-market approach and limited market-specific sales capability, restricting its ability to scale effectively.