Customer stories

Creating a demand to revenue engine

Magento's siloed go-to-market structure left agencies optimising for vanity metrics rather than revenue. Without end-to-end funnel visibility, conversion rates sat well below industry benchmarks and cost-per-lead optimisation failed to translate into meaningful pipeline.

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Content syndication budget protection and pipeline

Avanade was scaling its content syndication investment across multiple publishers, but without a validation layer, lead quality was inconsistent and sales confidence in marketing-sourced pipeline was low.

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Early stage to HIGH-GROWTH internationally

Early-stage SaaS looking for rapid growth. International expansion constrained by uniform go-to-market approach and limited market-specific sales capability, restricting its ability to scale effectively.

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