Scalable channel event programme
Challenge
Dell's Lunch and Learn event programme was proving challenging to scale. With limited central management and local language support, events were expensive and suffered from higher cancellation rates. As a result, targets were consistently out of reach.
Solution
We took full ownership of the programme end-to-end, recruiting new partners, supporting existing ones in their local language, and managing everything from initial identification through to pipeline reporting. Closed-loop tracking and a structured management system gave Dell complete visibility of performance for the first time.
60%
Reduction in cost per event
5x
Increase in partners running regular events
139%
Increase in partner engagement in the programme
EIMS has been able to take this project to the next level and hit our increased targets. Their interaction with both our partners and internal Dell contacts has driven the programme forward and increased the number of partners taking part in Lunch and Learn, as well as the total number of events completed.
Channel Business Manager